Apology Email: Wrong Item Shipped
Apology
Annoyed customer
Supportive
✘ Original Message
Dear Valued Customer, We apologize for sending you the wrong item. This was a mistake on our part and we sincerely regret any inconvenience. Please ship the incorrect item back to us using the enclosed prepaid label, and we will send you the correct item as soon as we receive it. Thank you for your patience. Sincerely, Customer Service
✔ Best Rewrite
Hi [First Name], We messed up--you got the wrong item, and I'm sorry. Here's what I've done: 1. Shipped the correct item today (tracking: [number]). Arrives by [Date]. 2. Keep the wrong item or donate it--no need to send back. I've also added $15 store credit to your account (WRONGSHIP15). Anything else I can fix? [Your Name]
Micro-Yes Line
“Reply if the correct item doesn't arrive by [Date].”
Why This Lands Better
- Clear admission ("we messed up")
- Proactive fix--correct item already shipped
- No hassle return ("keep it or donate")
- Compensation without being asked
- Human tone, specific tracking info
#apology#e-commerce#shipping#error
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