How It LandsExamplesSupport Reply: Shipping Delay

Support Reply: Shipping Delay

Support reply
Annoyed customer
Supportive

Original Message

Dear Valued Customer,

We sincerely apologize for the delay in your order. Due to unforeseen circumstances with our shipping partner, your package has been delayed.

We are working diligently to resolve this issue and expect your order to arrive within the next 3-5 business days.

We appreciate your patience and understanding.

Sincerely,
Customer Service

Best Rewrite

Hi [First Name],

I'm sorry--your order is stuck with the carrier and I know that's frustrating.

Here's what I know: tracking shows it's in [City], and updated delivery is now [Date]. I've also flagged it for priority handling.

As a thanks for your patience: here's 15% off your next order (DELAY15).

I'll check back Friday if it hasn't arrived.

[Your Name]

Micro-Yes Line

Reply if it doesn't show up by [Date] and I'll escalate.

Why This Lands Better

  • Led with empathy ("I know that's frustrating")
  • Gave specific location and date--transparency builds trust
  • Proactive offer (15% off) without being asked
  • Committed to follow-up ("I'll check back Friday")
  • Removed corporate jargon ("unforeseen circumstances")
#support#shipping#e-commerce#delay

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