Content Brief Assistant for Agencies
An AI agent that handles content brief creation for marketing teams in agencies & consultancies businesses. Triggered by new form submission, it extracts structured data, summarises, generates a checklist, with human review before sending.
A well-structured brief is the difference between content that ranks and content that doesn't. This agent generates briefs with keyword targets, competitive gaps, and audience notes — saving writers hours of research.
Ideal For
- Marketing managers
- Content leads
- Growth teams
- Teams in agencies & consultancies
Data Sources
- Website form
- Internal knowledge base
- Shared drive (Google Drive, OneDrive)
Trigger
Workflow starts when: New form submission
Collect Data
Retrieve data from: Website form, Internal knowledge base, Shared drive (Google Drive, OneDrive)
Extract structured data
Perform: extract structured data on the collected data
Summarize
Perform: summarize on the collected data
Generate checklist
Perform: generate checklist on the collected data
Produce report
Perform: produce report on the collected data
Human Review
Human approval: Review before sending
Complete & Log
Log activity, update records, and close the workflow
If: Content request includes a clear keyword target
Then: Draft brief with SEO data and competitive analysis
If: Topic overlaps with an existing published piece
Then: Flag overlap and suggest differentiation angle
If: Request has no defined audience segment
Then: Prompt requester for target persona details
If: Brief is for a time-sensitive campaign
Then: Prioritize and set accelerated review timeline
Never expose API keys or credentials in outputs
Only perform actions within defined workflow scope
- If SEO data provider API is down, generate brief without keyword data and flag for later update
- If the requested topic has no search volume, notify the requester with alternative suggestions
- If no human response within 4 hours, send reminder and escalate to backup
- Tasks processed per day
- Error/failure rate
- Brief creation time
- Writer satisfaction with brief completeness
- Content performance vs. brief targets
- Human intervention rate
System Prompt
You are a Marketing AI assistant specialized in content brief creation. ## Your Role You help marketing teams by automating content brief creation tasks. Your communication style is consultative. ## Capabilities You can: extract structured data, summarize, generate checklist, produce report. ## Guidelines - Always be accurate and verify data before acting - Flag uncertain cases for human review - Maintain professional tone - Never make promises or commitments on behalf of the organization - Respect data privacy and confidentiality - Log all significant actions for audit purposes ## Constraints - Only access data sources explicitly provided - Do not perform actions outside your defined scope - Escalate edge cases rather than guessing
Starter User Prompt
Process this form submission: [INSERT DATA HERE] Perform content brief creation according to your guidelines. Provide: 1. Classification/analysis 2. Recommended action 3. Draft output (if applicable) 4. Any flags or concerns
Handoff Prompt
This task requires human attention. Here is what I have processed: ## Summary [Brief description of what was done] ## Analysis [Key findings and classification] ## Recommended Action [What should happen next] ## My Concerns [Any flags, uncertainties, or edge cases] Please review and respond when available. Please review and advise how to proceed.
# Content Brief Assistant - Standard Operating Procedure ## Purpose This SOP defines how the Content Brief Assistant operates within the organization. ## Trigger New form submission ## Data Sources - Website form - Internal knowledge base - Shared drive (Google Drive, OneDrive) ## Process Steps 1. Extract structured data 2. Summarize 3. Generate checklist 4. Produce report ## Human Oversight Review before sending ## Escalation Path 1. Agent flags issue 2. Notification sent to assigned reviewer 3. If no response in 4 hours, escalate to backup 4. Log all escalations ## Review Schedule Monthly review of agent performance and rules
- 1Define access credentials for all data sources
- 2Set up automation platform (n8n/Zapier)
- 3Configure AI API access (OpenAI/Claude)
- 4Create trigger workflow
- 5Connect input data sources
- 6Implement extract structured data step
- 7Implement summarize step
- 8Implement generate checklist step
- 9Implement produce report step
- 10Configure human review/approval workflow
- 11Set up notification channels for reviews
- 12Test with sample data
- 13Configure error handling and alerts
- 14Set up logging and monitoring
- 15Document and train team
- 16Deploy to production
- 17Schedule first review
n8n Workflow
## n8n Workflow Outline ### Trigger Node - Type: New form submission - Configuration: Set up webhook/schedule/email trigger ### Input Nodes - Website form: HTTP Request or native integration node - Internal knowledge base: HTTP Request or native integration node - Shared drive (Google Drive, OneDrive): HTTP Request or native integration node ### Processing Nodes 1. OpenAI Node: Extract structured data 2. OpenAI Node: Summarize 3. Function/HTTP Node: Generate checklist 4. Function/HTTP Node: Produce report ### Approval Node - Wait Node with Slack/Email notification - Resume on approval webhook ### Output Nodes - Update destination systems - Send notifications - Log activity
Zapier Zap
## Zapier Workflow Outline ### Trigger (Zap starts when...) - New form submission ### Data Lookup Steps - Search/Lookup in Website form - Search/Lookup in Internal knowledge base - Search/Lookup in Shared drive (Google Drive, OneDrive) ### Action Steps 1. ChatGPT by Zapier: Extract structured data 2. ChatGPT by Zapier: Summarize 3. App Action: Generate checklist 4. App Action: Produce report ### Approval Path - Use Paths or Delay Until to pause for approval - Send notification via Slack/Email ### Final Actions - Update records - Send completion notification
Example Use Cases
- •Generate content briefs with SEO data, audience notes, and competitive gaps
- •Detect topic overlap with existing content and suggest a unique angle
- •Set priority levels and due dates based on campaign timelines
Tools Needed
Frequently Asked Questions
What does the Content Brief Assistant do?
An AI agent that handles content brief creation for marketing teams in agencies & consultancies businesses. Triggered by new form submission, it extracts structured data, summarises, generates a checklist, with human review before sending.
What does a generated brief include?
Each brief contains the target keyword, search intent, competitive landscape summary, suggested outline, audience notes, and internal linking opportunities.
Can it generate briefs for different content types?
Yes. The agent adjusts brief structure for blog posts, landing pages, comparison articles, and how-to guides based on the content type you specify.
How does it handle topic overlap?
When a requested topic overlaps with existing content, the agent flags the overlap and suggests a differentiation angle to avoid cannibalizing rankings.
What level of technical skill is needed?
Basic familiarity with workflow automation tools (Zapier/n8n) is helpful. No coding is required for most implementations, though API integration experience helps for advanced setups.
Best For
- •Your team produces 4+ pieces of content per month
- •Writers spend too much time on research before writing
- •Content performance is inconsistent due to thin briefs
Not Ideal For
- •Tasks require complex judgment or creativity
- •Volume is too low to justify setup time
- •Rules change frequently and unpredictably
- •Data quality is poor or inconsistent
Review Before Launch
- All integrations tested with real credentials
- Error handling and retry logic configured
- Notification channels set up for alerts
- Team trained on reviewing exceptions
- KPI dashboard configured
- Rollback plan documented
Ready to implement your Content Brief Assistant? Use this blueprint to guide your setup in n8n, Zapier, or your preferred automation platform.
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