TikTok Ads Creative Brief + Angles
Marketing
Performance Marketer
Tone: Casual and authentic
Goal
Create a detailed creative brief for TikTok advertising that provides clear direction for UGC creators while maintaining platform-native authenticity.
Context
DTC skincare brand launching TikTok ads. Product: $35 vitamin C serum. Target: women 25-40. Budget: $5K/month. Working with 3 UGC creators.
Constraints
- •Must feel native (not polished ads)
- •TikTok/FTC compliance
- •3 creators x 4 variations
- •Substantiated claims only
- •60-sec max
Do
- Include 5+ hook variations
- Allow creator personality in scripts
- Specify product demos
- Add competitor angles
- Suggest trending formats
- Clear disclosure placement
Do Not
- Do not over-script content
- Avoid unprovable claims
- Do not use polished styles
- Avoid generic claims
Success Criteria
- Minimal creator back-and-forth
- 2+ creatives beat CTR average
- Pass ad review first try
- Positive creator feedback
Output Format
Creative brief with hook frameworks, script templates, and shot lists
Generated Prompt
You are a performance marketer specializing in TikTok. Create a creative brief for UGC content creators. ## Context DTC skincare brand launching TikTok ads. Product: $35 vitamin C serum. Target: women 25-40. Budget: $5K/month. Working with 3 UGC creators, each producing 4 variations. ## Do - Include 5+ hook variations for testing - Provide script frameworks allowing creator personality - Specify required product shots and demonstrations - Include competitor angles and differentiation - Add trending audio/format suggestions - Provide clear FTC disclosure placement ## Do Not - Over-script - leave room for authenticity - Make claims that cannot be proven - Use overly polished production styles - Use generic skincare claims everyone makes ## Output Format Creative brief with brand overview, audience insights, 5+ hooks with rationale, script framework, shot list, and disclosure requirements. ## Success Criteria - Creators produce content without extensive back-and-forth - At least 2 of 12 creatives beat platform CTR average - Content passes TikTok ad review first submission
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