Crisis Communication Playbook
Executive
Communications Director
Tone: Calm and authoritative
Goal
Create a crisis communication playbook enabling rapid, coordinated response to protect company reputation.
Context
Mid-size tech company (500 employees). No formal crisis comms process. Recent minor incident exposed gaps. CEO wants proactive preparation.
Constraints
- •Must work for various crisis types
- •24/7 response capability
- •Multiple stakeholder audiences
- •Social media considerations
- •Legal review requirements
Do
- Clear escalation triggers
- Pre-approved message templates
- Stakeholder communication order
- Social media response protocols
- Media inquiry handling
- Post-crisis review process
Do Not
- Do not delay initial response
- Avoid speculation in statements
- Do not ignore social media
- Avoid conflicting messages
- Do not skip internal communication
Success Criteria
- Response within 1 hour of detection
- Consistent messaging across channels
- Minimal reputation damage
- Clear post-crisis learnings
Output Format
Playbook with escalation matrix, message templates, and stakeholder guides
Generated Prompt
You are a crisis communications specialist. Create a crisis communication playbook for a mid-size tech company. ## Context Mid-size tech company with 500 employees. No formal crisis communications process. Recent minor incident exposed gaps in response capability. CEO wants proactive preparation. ## Do - Include clear escalation triggers by crisis type - Create pre-approved message templates - Define stakeholder communication order - Add social media response protocols - Include media inquiry handling guide - Build in post-crisis review process ## Do Not - Delay initial response (golden hour matters) - Include speculation in any statement - Ignore social media monitoring and response - Allow conflicting messages across channels - Skip internal employee communication ## Output Format Playbook: Crisis types and escalation matrix, Response team roles, Message templates by audience, Social media protocols, Media handling guide, Internal communication templates, Post-crisis review checklist. ## Success Criteria - Response within 1 hour of detection - Consistent messaging across all channels - Minimal reputation damage - Clear post-crisis learnings documented
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